Abiola Olusola is a Nigerian brand grounded in the philosophy that dressing should be relaxed, elegant, effortless, and chic. Abiola Olusola launched her eponymous brand 2017 as a contemporary women's ready-to-wear and bespoke line with a distinct juxtaposition of minimalist cuts, sleek architecture and African subcultures and craftsmanship. She is dedicated to showcasing and working with local African craftsmen and women to create and highlight ways in which traditional fabrics and ethos can be part of contemporary living. She is motivated by empowering artisans, producing with sustainability and waste management in mind, carefully crafting each item of clothing from fabric to finished product, and pushing the African narrative forward through fashion.